Case Study Taxi Website
Web Design and SEO for a Transport Company
TaxiMaciek.pl is a local taxi company based in Skawina, Poland, looking to increase bookings from Google and build a more professional online presence.
The owner needed a modern taxi website that clearly presents services (city and suburban rides, airport transfers to Kraków-Balice), loads fast on mobile devices, includes a one-click “Call Now” button, and boosts visibility on Google Maps and the Business Profile.
We created a clean, responsive website with a transparent pricing section, customer reviews, and a dedicated area showcasing service locations: Skawina, Kraków, and surrounding areas.
Local SEO optimisation played a key role — by including keywords such as “Taxi Skawina”, “Taxi Balice”, and “Taxi Kraków”, the site quickly began ranking higher in Google search results.
The result?
A steady increase in calls and Google-based bookings, stronger local brand recognition, and an ongoing collaboration focused on further growth through continuous updates and blog development to maintain Taxi Maciek’s strong online presence.
The taxi website was fully
optimised for mobile devices
The website was fully optimised for mobile devices, allowing customers to book a taxi with just one click at any time.
The mobile version plays a key role here — most taxi bookings today happen on the go, from a smartphone. That’s why the site had to be lightning-fast, intuitive, and feature clear action buttons such as “Call Now”. This optimisation helps drivers receive more real booking calls while making it easier for customers to find a ride exactly when they need it.
The website also serves as a Google business card, clearly presenting the offer and effectively generating new calls and online reservations every day.
Strategy - Where We Started and What We Achieved
Our strategy for Taxi Maciek in Skawina focused on creating a fully responsive website, improving Google visibility, and attracting local clients through SEO optimisation, blog content, and a well-optimised Google Maps profile.
We built a website fully adapted for desktops, tablets, and smartphones. This allows customers to book a taxi with a single click — even while on the go. The mobile version achieved a Web Vitals score of 80/100, ensuring top performance and speed.
The site was correctly structured using
H1, H2, and H3 headings.
All content was tailored for local keywords such as Taxi Skawina and Taxi Balice,
helping Google clearly understand and rank the company’s offer.We implemented internal and external linking to improve visibility. The website is regularly linked from business directories and relevant local sites, accelerating Google indexation and strengthening domain authority.
We launched a blog featuring articles about transport, travel, and local events. This content supports SEO, builds brand expertise, and drives additional organic traffic from Google.
We optimised the Taxi Maciek listing in Google Maps, helping the company reach the #1 position in local search results — both in Maps and organic Google searches.
The website was moved to a stable, cost-efficient server that ensures fast loading and uptime. Customers can always access the offer, regardless of traffic or time of day.
Project Results
The TaxiMaciek.pl website continues to grow in Google search results. Technical optimisation, local SEO, and high-quality content have translated into real visits and new bookings.
| Metric | Result (last 12 months) |
|---|---|
| Impressions | 204K |
| Clicks | 3.01K |
| Average CTR | 1.5% |
| Average Position | 14.6 (TOP 3 locally) |
Steady growth since winter – after launching the blog, link building, and full mobile optimisation (Web Vitals ~80/100).
Link Profile and Domain Authority
At the same time, we worked on building domain trust — through local publications, business directories, and quality sponsored articles.
| Metric | Result |
|---|---|
| Domain Rating (DR) | 47 |
| Backlinks | 956 (60% dofollow) |
| Referring Domains | 220 (76% dofollow) |
| Sources | Sponsored articles, business directories, local news websites |
A diversified link profile builds long-term authority and helps maintain stable top rankings.
Top-Ranking Keywords
Through local SEO and content tailored to user searches in Skawina, the website achieved domination for key phrases — resulting in over 3,000 unique visits within one year.
| Keyword | Position | Estimated Annual Traffic |
|---|---|---|
| Taxi Skawina | 1 | 1,500+ visits |
| Taxi Skawina 24 | 1 | 1,000+ visits |
| Taxi Service Skawina | 1 | 700+ visits |
Visibility in TOP 1 in both organic results and Google Maps ensures a steady stream of calls and new clients.
Taxi Maciek Case Study Summary
The project for Taxi Maciek from Skawina proves that a local company can successfully compete in Google with the right website design and SEO strategy. Within a year, we created a responsive and high-speed taxi website, optimised its content structure, developed a local blog targeting city-based keywords, and ensured a stable server with an optimised Google Maps profile. As a result, the website achieved over 200,000 impressions and 3,000+ clicks in Google Search. Key phrases like “Taxi Skawina”, “Taxi Skawina 24”, and “Taxi Service Skawina” reached the #1 position on Google. The combination of modern web design, technical optimisation, and local SEO visibility led to a real increase in customer calls and long-term dominance in local search results.
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