Case Study Barber Website
Web Design That Reflects Brand Personality
Mento Barber is a local barbershop based in Bochnia, Poland, looking to reach more clients online and build a professional digital presence. The owner wanted a modern barber website that would not only showcase services in an appealing way but also act as a Google business card and a reliable source of new bookings.
Our goal was to create a fully responsive, SEO-optimised WordPress website tailored to the character of the barbershop. We focused on a clean, masculine design that highlights the brand’s identity while making it easy for visitors to view services and get in touch.
Additionally, we implemented a local barber blog to attract organic traffic from Google, helping Mento Barber gain new customers from Bochnia and nearby areas.
The website was fully optimised
for mobile devices
For barbershops like Mento Barber, it’s essential that clients can quickly access the offer and contact details directly from their phones.
Our barber website was fully optimised for mobile, featuring:
a clear and intuitive navigation menu,
instant access to the phone number and Google Maps location.
As a result, most bookings now come directly from mobile devices, and local clients from Bochnia and nearby areas can reach the salon faster than ever.
Strategy - Where We Started and What We Achieved
Our strategy for Mento Barber focused on building a professional website, strengthening Google visibility, and attracting local clients through optimisation and blog content.
We started with a mobile-friendly web design that works perfectly on desktops, tablets, and phones. The layout was adjusted based on client feedback to fully reflect the barbershop’s character and make it easy for customers to contact the salon.
We prepared and optimised all website content to make it both search-engine-friendly and engaging for users. As a result, Google better understands the barbershop’s offer and ranks it higher in local searches.
We added an internal linking structure and optimised the site architecture, helping Google crawl and index the page faster while increasing visibility in search results.
We created a blog with articles focused on barbering and beard care. This content helps build domain authority and attract additional organic traffic from Google.
We optimised the Google Business Profile so that Mento Barber appears at the top of local search results and Google Maps. Combining the website, blog, and map visibility ensures a steady flow of new local clients.
The result of our collaboration is a steady stream of organic traffic from Google and a noticeable increase in local bookings.
After launching the new barber website along with a local blog, Mento Barber quickly started attracting clients from Google. The website now receives over 1,000 organic visitors every month, with a record month exceeding 1,500 visits.
Thanks to a well-planned site structure, SEO-optimised content, and consistent local blogging, the website has become a real source of new customers from Bochnia and nearby areas.
This project proves that even a simple, well-structured barber website, supported by a local blog, can generate steady organic traffic and service inquiries in just a short time.
#1 on Google: Mento Barber reached the top position in Google Maps for Bochnia, attracting a constant flow of local clients who find the salon directly through search.
Your business can attract new clients the same way
Want your business to be more visible on Google and attract local clients every month?
We can build a modern, SEO-optimised website with a local blog tailored to your industry — just like we did for Mento Barber in Bochnia. With a professional website, you’ll not only strengthen your online presence but also gain a steady flow of clients from Google and make it easier for them to contact you through a mobile-friendly design.
👉 Get in touch with SocialBerry and see how we can help your local business grow!
