Case Study StartBlog.pl
Website for a Marketing Blog
StartBlog.pl is a marketing and technology blog created as a lightweight, modern, and perfectly SEO-optimised platform for publishing articles about advertising, social media, and online tools. From the very beginning, the project focused on performance, simplicity, and readability — without unnecessary plugins or heavy frameworks. The website was built from scratch using custom PHP and CSS, ensuring full control over the code structure and loading time.
The minimalist design of StartBlog.pl was tailored to the nature of an expert blog — content takes priority over form, while intuitive navigation and a clear heading hierarchy support both users and search engines. The website is fully responsive, free from unnecessary animations or JavaScript scripts, ensuring lightning-fast loading even on lower-end devices.
a blog fully optimized for mobile devices
The website was fully optimized for mobile devices, allowing users to comfortably browse articles, analyze SEO test results, and read marketing guides anytime — without scrolling or zooming issues.
Everything was designed using custom CSS and PHP, without pre-made WordPress themes or heavy plugins, achieving perfect Core Web Vitals scores — 90 on mobile and 100 on desktop. This makes StartBlog.pl not only visually appealing but also exceptionally fast and stable across all devices.
Thanks to mobile optimization, users can read and share articles within seconds, while search engines reward the site for its strong UX and technical performance — resulting in higher rankings on Google.
Strategy – where we started and what we accomplished
Our strategy for StartBlog.pl focused on building an ultra-lightweight, fully responsive marketing blog designed with Core Web Vitals, SEO, and content readability in mind. From the very beginning, our goal was to create a platform that’s not only fast and technically flawless but also ready to support a long-term content strategy and organic growth.
We developed a website fully optimized for desktops, tablets, and smartphones. Every element was hand-coded in clean PHP and CSS, without using pre-made themes or builders. As a result, the site loads instantly and maintains perfect readability on any device.
The main goal was flawless performance – without unnecessary scripts or heavy plugins. StartBlog.pl achieved 90 points on mobile and 100 points on desktop in Lighthouse tests. The website runs smoothly even on low-end devices or slower connections.
We implemented a clear hierarchy of
H1, H2, and H3 headings to support both users and search engines.
Articles were optimized for keywords such as digital marketing, social media, SEO, and online tools.
This ensures the blog is ready for consistent growth and long-term SEO results.We eliminated excessive visual elements and animations, focusing on clarity and content. The layout was tailored for long-form expert articles, and intuitive navigation makes reading and sharing effortless.
We used only two essential plugins — one for spam protection and one for SEO analysis. All other functionalities were custom-built, allowing full control over code and website security.
The website was integrated with Google Search Console and Google Analytics to monitor performance, traffic sources, and content effectiveness. The next stage focuses on continuous content development and improving organic visibility in Google.
Case Study Summary – StartBlog.pl
The StartBlog.pl project proves that a marketing blog can be modern, fast, and technically flawless at the same time. In August 2025, we developed a fully custom blog platform built entirely from scratch using clean PHP and CSS, without pre-made WordPress themes. Our focus was on maximum lightness, full control over the code, and perfect Core Web Vitals performance. The website achieved outstanding results – 90 points on mobile and 100 points on desktop in Google Lighthouse tests. StartBlog.pl is fully responsive, loads instantly, and provides a solid foundation for future SEO growth and expert content development.
Want to create a fast and modern business blog?
We design lightweight and fully optimized websites that achieve top Core Web Vitals results. Our focus is on performance, SEO, responsive design, and technical security. Let your blog become a powerful tool for building brand visibility on Google.
Get a Free Quote